Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused Data DRIVEN & PEOPLE Focused
Connection and collaboration are at the core of everything we do. We believe the best work happens when strategy is built side by side with trust. We don’t just work for you, we work with you. Whether we’re launching a new campaign, building a personal brand presence, or managing your full content pipeline, we stay grounded in open communication, shared vision, and relationships that feel more like partnerships than transactions.
Our Values
Our approach is rooted in strategy, driven by creativity, and built for results. We partner closely with brands to design content systems that are as thoughtful as they are effective—whether that means fueling a product launch, elevating a founder’s voice, or driving conversions across paid and organic channels. Everything we create is tailored, intentional, and aligned to your bigger business goals. There's no one-size-fits-all template, so we build from the inside out—immersing ourselves in your brand, your audience, and your goals to create content that actually connects and converts.
Our Approach
Sophie Tangel is the founder and CEO of Tribe. She built Tribe to be a strategy-first marketing agency built on the belief that creative and strategy should never be separate. In her first five years post-college, Sophie worked at a global agency managing campaigns for major brands—where she saw just how fragmented the process had become. Creative teams never looked at strategy decks. Strategists never spoke to editors or designers. Assets looked good… but rarely drove impact. She started Tribe to be the growth partner consumer and personal brands need right now. "At Tribe, we're meeting the moment because strategy and creative should always be in the same room."
When she’s not leading content strategy or hosting client shoots, you’ll find her recording episodes of her podcast, Untitled, or planning her next solo trip.
Meet Sophie
Simona Platukyte is an Account Manager at Tribe, responsible for handling a variety of day-to-day operations such as onboarding new clients, content creation, and ideation. Her expertise in social media and digital marketing allows her to execute tasks flawlessly for our clients. Simona is a collaborative team player with exceptional attention to detail, always willing to lend a hand and share her knowledge with the team. Her positive attitude and dedication to excellence make her an invaluable asset to our team.
Meet The Team
Simona Platukyte
Izzy Mohamed is our TikTok Account Strategist at Tribe, responsible for content scripting, planning, and editing. With her exceptional expertise in social media and TikTok, Izzy has developed creative ideas and strategies that have resulted in our clients’ content reaching 100,000+ users. Her passion for staying up-to-date with the latest trends and algorithm changes ensures that our clients always stay ahead of the competition. Her positive attitude and strong work ethic never go unnoticed.
Izzy Mohamed
“Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does. She and her team worked tirelessly to help us get the social media following we were after, and we learned so much from them along the way. Her drive for our success is exactly the kind of support that entrepreneurs need, and we’re so lucky to have her on our team.” ― Alexis Minson, Community Relations, Whole Leadership Systems
Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does.
“Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does. She and her team worked tirelessly to help us get the social media following we were after, and we learned so much from them along the way. Her drive for our success is exactly the kind of support that entrepreneurs need, and we’re so lucky to have her on our team.” ― Alexis Minson, Community Relations, Whole Leadership Systems
Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does.
I hired Sophie to take over my Instagram Reels to help promote the launch of my new book, Woman on Fire. In just a few short months we have gained 500+ followers organically and still growing. Sophie is amazing to work with and really cares about the success of all of her clients. I highly recommend hiring Sophie for any of your marketing needs. ― Lisa Barr, Best Selling NYT Author
In just a few short months we have gained 500+ followers organically and still growing.
"I wanted to explore the world of TikTok. Quite frankly I thought it was reserved for young kids and dance videos. The team at Tribe walked me through what I needed to do in order to get traction, and was careful not to ask me to be somebody that I’m not. I went from 0 to 20,000 fans/followers with several videos having over 100,000 views in just 3 months. What’s the most surprising of it all is how people tell me they saw me on TikTok." ― Brian Benstock, Vice President of Paragon
I went from 0 to 20,000 fans with several videos having over 100,000 views in just 3 months.
“Working with Sophie changed my view and understanding of social media. I went from zero to 20K on TikTok in 12 months. Tribe helped me create a strong foundation to begin monetizing the different social platforms organically. It's been a fun process and I am incredibly grateful.” ― Mari Carmen Pizarro, Forbes Contributor, TedX Speaker, Author, CHRO of Avet Pharmaceuticals
Tribe helped me create a strong foundation to begin monetizing social platforms organically.
“Working with Tribe for our content creation has been a game-changer! Their end-to-end process makes it easy for us to stay involved in the creative process, and their data-driven approach ensures that we're always on track to meet our goals. We couldn't be happier with the results we've seen since partnering with Tribe!". ― Ashley Gaetrig, ICExtracts Equipment