We value connection between our clients, their brand, and their target audience. Through our collaborative approach, we are passionate about nurturing each company’s target audience in an organic and genuine way and understanding the what, how, and why behind an effortless sale.
Created for authentic, organic, and relatable brands, Tribe Marketing focuses on building genuine relationships between brands and their target audience in a meaningful and impactful way. With experience in social media, email marketing, and advertising, Tribe Marketing creates custom, results-driven strategies based on the specific needs of the brand to elevate their brand awareness, leads, and conversion.
Tribe Marketing founder, Sophie, started managing the social media pages of a coffee shop, restaurant, and ice cream shop when she was in high school (2015). As she worked the cash register, made drinks, or served tables at all three establishments, she noticed other companies capitalizing on social media marketing to increase revenue and build brand awareness so she thought it would be a fun side project to start managing their social media accounts.
When Sophie went to college, she noticed that traditional marketing methods were not capturing the attention of Sophie and her peers’ demographic. They naturally found themselves gravitating towards authentic, organic, and relatable brands. This inspired Sophie to launch her digital marketing agency after graduation, focusing on connection between brands and their target audience in a meaningful way.
Today, Tribe Marketing offers a range of services including paid social advertising, organic social media management, content creation, email marketing, and consulting. What sets Tribe apart in the industry is their organic to paid framework. This is a strategy that primarily focuses on organic efforts for 6 months with goals of deeply understanding the brand’s target audience, building brand awareness and reach, and establishing credibility. After the first 6 months of foundational building, they move forward with a mix of organic and paid strategy. Tribe Marketing is passionate about nurturing each company’s target audience in an organic and genuine way and understanding the what, how, and why behind an effortless sale.
Simona Platukyte is an Account Manager at Tribe, responsible for handling a variety of day-to-day operations such as onboarding new clients, content creation, and ideation. Her expertise in social media and digital marketing allows her to execute tasks flawlessly for our clients. Simona is a collaborative team player with exceptional attention to detail, always willing to lend a hand and share her knowledge with the team. Her positive attitude and dedication to excellence make her an invaluable asset to our team.
Izzy Mohamed is our TikTok Account Strategist at Tribe, responsible for content scripting, planning, and editing. With her exceptional expertise in social media and TikTok, Izzy has developed creative ideas and strategies that have resulted in our clients’ content reaching 100,000+ users. Her passion for staying up-to-date with the latest trends and algorithm changes ensures that our clients always stay ahead of the competition. Her positive attitude and strong work ethic never go unnoticed.
“Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does. She and her team worked tirelessly to help us get the social media following we were after, and we learned so much from them along the way. Her drive for our success is exactly the kind of support that entrepreneurs need, and we’re so lucky to have her on our team.” ― Alexis Minson, Community Relations, Whole Leadership Systems
“Sophie brings passion, business savvy, keen instincts, and powerful creativity to everything she does. She and her team worked tirelessly to help us get the social media following we were after, and we learned so much from them along the way. Her drive for our success is exactly the kind of support that entrepreneurs need, and we’re so lucky to have her on our team.” ― Alexis Minson, Community Relations, Whole Leadership Systems
I hired Sophie to take over my Instagram Reels to help promote the launch of my new book, Woman on Fire. In just a few short months we have gained 500+ followers organically and still growing. Sophie is amazing to work with and really cares about the success of all of her clients. I highly recommend hiring Sophie for any of your marketing needs. ― Lisa Barr, Best Selling NYT Author
"I wanted to explore the world of TikTok. Quite frankly I thought it was reserved for young kids and dance videos. The team at Tribe walked me through what I needed to do in order to get traction, and was careful not to ask me to be somebody that I’m not. I went from 0 to 20,000 fans/followers with several videos having over 100,000 views in just 3 months. What’s the most surprising of it all is how people tell me they saw me on TikTok." ― Brian Benstock, Vice President of Paragon
“Working with Sophie changed my view and understanding of social media. I went from zero to 20K on TikTok in 12 months. Tribe helped me create a strong foundation to begin monetizing the different social platforms organically. It's been a fun process and I am incredibly grateful.” ― Mari Carmen Pizarro, Forbes Contributor, TedX Speaker, Author, CHRO of Avet Pharmaceuticals
“Working with Tribe for our content creation has been a game-changer! Their end-to-end process makes it easy for us to stay involved in the creative process, and their data-driven approach ensures that we're always on track to meet our goals. We couldn't be happier with the results we've seen since partnering with Tribe!". ― Ashley Gaetrig, ICExtracts Equipment