Our Approach
Working with Sophie changed my view and understanding of social media. Before working with her, I was scared of doing videos, posting too much, not sure what to say and how to present my advice/thoughts for others to benefit from it. Not anymore, Sophie provided me with the structure, tactics and process to make this happen. I went from zero to 20K on TikTok in 12 months. Tribe helped me create a strong foundation to begin monetizing the different social platforms organically. It's been a fun process and I am incredibly grateful.
Mari Carmen Pizarro, Forbes Contributor, TedX Speaker, Author, CHRO of Avet Pharmaceuticals
Mari Carmen's TikTok performance exceeded our expectations, and she achieved remarkable growth in just 12 months. In January 2022, she had zero followers on TikTok, but by the end of December 2022, she had over 22,000 followers.
Mari Carmen Pizarro is an experienced leader in the pharmaceutical industry, she is a Forbes Contributor, and TedX speaker. She approached Tribe in January 2022 seeking assistance developing her personal brand and building her social media following. At the time she had 2,600 followers on Instagram, 4,500 on LinkedIn and no TikTok presence. Her primary goal was to develop her personal brand and inspire others interested in personal development, leadership, and motivation.
Our team began by conducting an in-depth analysis of Mari Carmen's current social media presence, target audience and the types of content that perform well on social media in her niche. We created a content strategy that aligned with her goals and audience preferences including a mix of educational, inspirational, and entertaining content that showcased Mari Carmen's unique personality and expertise in leadership. We aimed to create a consistent, rewarding experience for her followers, providing them with valuable information in each post. To increase visibility and reach, we leveraged TikTok's algorithm to identify relevant hashtags and trends to include in Mari Carmen's videos.. We posted 5x a week during the first 6 months and transitioned into 10 times a week during the later half of the year.
Mari Carmen's content was well-received by her target audience, and her videos generated over 1 million views and 100,000+ likes. Her content resonated with viewers, and she received many positive comments and direct messages from people who were inspired by her leadership messages, generating hundreds of potential leads. Mari Carmen's success on TikTok also had a ripple effect on her other social media platforms. Her Instagram following grew by 50%, and her LinkedIn following increased by 20%. This growth allowed Mari Carmen to expand her reach and influence and establish herself as a thought leader in the leadership and personal development space.
Who is Mari Carmen Pizarro?
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Mari Carmen Pizarro
Case Study 01/
ICExtract Equipment
Case Study 02/
ICExtract Equipment is a distributor of extraction equipment for the non solvent hash making industry. The company approached Tribe seeking assistance in increasing website traffic and sales through social media and email marketing. ICExtract Equipment's primary goal was to increase sales while also attracting a large following on social media. They wanted to attract a larger audience of potential customers and establish themselves as a trusted authority in the cannabis extraction industry.
Our team began by conducting a thorough research analysis of the nonsolvent hash industry to understand ICExtract Equipment's target audience and the types of content that would resonate with them. Our social media strategy involved creating high-quality, informative, and engaging content that catered to the interests of ICExtract Equipment's target audience. To increase engagement and reach, we utilized a mix of organic and paid social media strategies. We also leveraged social media influencers in the cannabis industry to increase the reach of ICExtract Equipment's content. We developed an email marketing strategy that involved creating targeted email campaigns that catered to the desires of ICExtract Equipment’s audience.
Who Is ICExtract Equipment?
Within the first six months of working together, we were able to increase website traffic by 20%, social media engagement increased by over 400%, with the company's Instagram account going from reaching 10,000 users/month to averaging 80,000 users a month. Additionally, our email marketing campaigns generated over $15,000 in revenue in just the first 2 months of running campaigns.
Working with Tribe for our content creation has been a game-changer! They truly understand our audience and are able to craft engaging and effective content that drives real results. Their end-to-end process makes it easy for us to stay involved in the creative process, and their
data-driven approach ensures that we're always on track to meet our goals. We couldn't be happier with the results we've seen since partnering with Tribe!
Ashley Gaetrig, ICExtracts Equipment
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Mari Carmen Pizarro
Case Study 01/
ICExtract Equipment
Case Study 02/
